Glutafine Soap 75g Pack of 2

Glutafine Soap 75g Pack of 2

- Glutafine Soap is a premium skincare product that is specially formulated to provide deep hydration and nourishment to the skin.

- The key features of Glutafine Soap include its ultra-hydrating formula, which helps to moisturize and soften the skin, leaving it feeling smooth and rejuvenated. It also contains glutathione, a powerful antioxidant that helps to brighten and even out the skin tone.

- This product is suitable for individuals with dry or sensitive skin who are looking for a gentle and effective soap that will help to improve the overall health and appearance of their skin.

- Pros: Provides deep hydration, nourishes and softens the skin, contains glutathione for brightening effect Cons: May be too hydrating for oily skin types, slightly more expensive compared to regular soap brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ultra-hydrating formula aligns with current consumer preferences for skincare products.	Vogue
Brand Strength	20	15	Established brand with loyal customer base in the soap category.	Brand Equity
Category Momentum	20	10	Growing demand for premium solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bar offerings in the market.	Business Standard
Competition	10	6	Facing moderate competition from other established premium soap brands in the market.	The Economic Times
Use-case Advantage	5	5	Addresses the need for intense hydration in a convenient 2-pack format.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Innovative ultra-hydrating soap with strong brand presence, competitively priced, facing moderate competition in the premium soap bar segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—