Dyna Lime Aloevera Extracts Beauty Soap 100gm x 5 Grade 1 Soap with 76 TFM

Dyna Lime Aloevera Extracts Beauty Soap 100gm x 5 Grade 1 Soap with 76 TFM

Key Features: - Contains aloevera extracts for added moisturization and skin care benefits - Grade 1 soap with high TFM for effective cleansing - Pack of 5 soaps, each weighing 100gm, for long-lasting use
For whom: Ideal for individuals looking for a gentle and nourishing soap for everyday use
Pros: - Refreshing lime fragrance - Aloevera extracts provide extra nourishment for the skin - High TFM ensures thorough cleansing
Cons: - Some users may find the soap to be too moisturizing for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera extracts and high TFM content align well with current consumer preferences for skincare benefits.	Euromonitor
Brand Strength	20	15	Established brand with loyal customer base in the beauty soap segment.	Brand Equity
Category Momentum	20	10	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium beauty soap packs in the market.	Retail360
Competition	10	6	Facing moderate competition from other established beauty soap brands with similar offerings.	Business Today
Use-case Advantage	5	5	Offers moisturizing and nourishing benefits suitable for daily skincare routines.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium beauty soap pack with natural extracts catering to growing demand in the Indian market.

Factor	Rating (out of 5)	Notes
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