Dove Sandalwood Beauty Bar for Naturally Glowing Skin with 100 Natural Origin Sandalwood and Real Saffron Extracts 125g Pack of 3

Dove Sandalwood Beauty Bar for Naturally Glowing Skin with 100 Natural Origin Sandalwood and Real Saffron Extracts 125g Pack of 3

This Dove Beauty Bar is infused with natural origin sandalwood and saffron extracts, known for their skin-brightening properties. It gently cleanses and nourishes the skin, leaving it soft, smooth, and glowing.

Key Features:
- Enriched with natural origin sandalwood and saffron extracts
- Gently cleanses and nourishes the skin
- Leaves skin soft, smooth, and glowing
- Pack of 3 bars, each weighing 125g

For whom:
Suitable for all skin types, especially those looking for a gentle cleanser that also provides skin-brightening benefits.

Pros:
- Contains natural origin ingredients
- Leaves skin glowing and nourished
- Gentle on all skin types

Cons:
- Some may find the scent too strong
- May not be suitable for those with extremely sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandalwood and saffron extracts align with Indian consumer preference for natural ingredients in beauty products.	Nielsen, GfK
Brand Strength	20	10	Dove is a well-established brand in India known for quality and skincare expertise.	Brandwatch, Kantar
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 3, offering value for money in the Indian market.	Retail360, IRI
Competition	10	6	Faces competition from local and international brands offering similar natural ingredient-based soap bars.	MarketLine, Statista
Use-case Advantage	5	5	Promotes glowing skin, a key benefit sought after by Indian consumers.	Spire Research, Insight Retail
Final Market Score	100	66/100 (3.30/5)	Dove Sandalwood Beauty Bar offers a competitive option in the solid soap bar segment with its natural ingredients and glowing skin benefits.

Factor	Rating (out of 5)	Notes
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