Dove Cream Beauty Bathing Bar With Moisturizing Cream To Give You Softer Smoother Skin 100 g

Dove Cream Beauty Bathing Bar With Moisturizing Cream To Give You Softer Smoother Skin 100 g

About Product: Dove Cream Beauty Bathing Bar is a luxurious soap that contains moisturizing cream to leave your skin feeling soft and smooth. It is perfect for daily use to cleanse and nourish your skin.

Key Features: - Contains moisturizing cream - Leaves skin feeling soft and smooth - Suitable for daily use - Gentle on the skin

For whom: This bathing bar is suitable for anyone looking to pamper their skin with a gentle and moisturizing soap. It is ideal for those with dry or sensitive skin who want to improve their skin's hydration and softness.

Pros: - Hydrates and nourishes the skin - Leaves skin feeling soft and smooth - Gentle and suitable for daily use - Helps improve skin's overall texture

Cons: - May not lather as much as other soaps - Scent may not be strong enough for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of moisturizing cream caters to the Indian consumer's preference for skincare benefits in soap.	Hindu Business Line, YourStory
Brand Strength	20	10	Dove is a trusted brand known for its moisturizing products in the Indian market.	ET Brand Equity, Brand Finance
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for its quality and benefits, making it accessible to a wide range of consumers.	CNBC TV18, The Economic Times
Competition	10	6	Faces competition from other established brands offering similar moisturizing soap bars in the market.	Business Standard, Mint
Use-case Advantage	5	5	Offers soft and smooth skin, meeting the primary need of Indian consumers for a bathing bar.	Business Today, Livemint
Final Market Score	100	66/100 (3.30/5)	Dove Cream Beauty Bathing Bar is well-positioned in the Indian market with its moisturizing cream and competitive pricing.

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