Dettol Original Bathing Soap Bar with 12hr Germ protection 400gm Kills 99 99 Germs 100g Pack of 4

Dettol Original Bathing Soap Bar with 12hr Germ protection 400gm Kills 99 99 Germs 100g Pack of 4

Dettol Original 12hr Germ Protection Bathing Soap Bar is a trusted and effective soap that provides long-lasting protection against germs. With its powerful formula, it helps to kill 99.99% of germs, keeping you and your family safe and protected.

Key Features:
- Each pack contains 4 bars of 100g soap, providing a total of 400g
- Provides 12-hour protection against germs
- Trusted Dettol formula
- Suitable for daily use

For whom:
This soap is suitable for everyone in the family, from children to adults. It is especially beneficial for those who want extra protection against germs, such as during illness or when traveling.

Pros:
- Long-lasting protection
- Trusted brand
- Kills 99.99% of germs
- Convenient pack size

Cons:
- Some may find the scent too strong
- Can be drying for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 12hr germ protection claim and 99.99% germ kill rate align well with consumer hygiene needs.	AC Nielsen
Brand Strength	20	18	Dettol is a trusted brand known for germ protection, enhancing product credibility.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a 4-pack offering, appealing to budget-conscious consumers.	Retail360
Competition	10	8	Facing competition from other established germ protection soap brands in the market.	Euromonitor
Use-case Advantage	5	5	Long-lasting protection suitable for daily family use, addressing practical needs.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Dettol Original 12hr Soap Bar offers strong germ protection, competitive pricing, and fits well with Indian hygiene needs.

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