Dettol Lime Fresh Lime Cool Bathing Soap Bar with 12hr Freshness 600gm Long Lasting Freshness 150gm Pack of 4

Dettol Lime Fresh Lime Cool Bathing Soap Bar with 12hr Freshness 600gm Long Lasting Freshness 150gm Pack of 4

This Dettol Lime Fresh Bathing Soap Bar comes in a pack of 4, each weighing 150gm, offering you a long-lasting lime scent that keeps you feeling fresh for up to 12 hours.

Key Features: - Contains Dettol's trusted germ protection formula - Refreshing lime fragrance - Long-lasting freshness for up to 12 hours - Pack of 4 for continuous use

For whom: This soap bar is suitable for anyone looking for a refreshing and germ-protecting bathing experience. It is ideal for those who enjoy the invigorating scent of lime and want to feel clean and fresh all day long.

Pros: - Contains Dettol's germ protection formula - Long-lasting freshness - Invigorating lime scent

Cons: - Some may find the scent too strong - Can be drying for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The long-lasting lime scent and 12-hour freshness feature align well with Indian consumers' preference for refreshing bathing experiences.	Mintel
Brand Strength	20	18	Dettol is a trusted brand in India known for its hygiene products, providing a competitive edge in the market.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand and growth potential.	Euromonitor
Price Positioning	20	10	Competitively priced pack of 4 soap bars offers value for money, appealing to price-conscious Indian consumers.	Retail360
Competition	10	8	Facing competition from other established soap brands in the market, Dettol Lime Fresh needs to differentiate through marketing and innovation.	Business Standard
Use-case Advantage	5	5	The 12-hour freshness feature addresses the need for long-lasting fragrance, enhancing user experience and satisfaction.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Dettol Lime Fresh Soap Bars offer a compelling mix of brand trust, refreshing features, and competitive pricing in the Indian solid soap bar market.

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