Dettol Cologne Fresh Bathing Soap Bar with 12hr Freshness 100g Pack of 4 400gm

Dettol Cologne Fresh Bathing Soap Bar with 12hr Freshness 100g Pack of 4 400gm

About Product: Dettol Cologne Fresh Bathing Soap Bar is a refreshing soap bar that provides long-lasting freshness for up to 12 hours. It is specially formulated with Dettol's trusted germ protection to keep your skin clean and healthy.

Key Features: - Contains Dettol's germ protection formula - Provides up to 12 hours of freshness - Comes in a convenient 4 pack of 100g bars - Leaves skin feeling clean and refreshed

For whom: This soap bar is ideal for anyone looking for a soap that not only cleanses the skin but also provides long-lasting freshness. It is suitable for all skin types and can be used by the whole family.

Pros: - Long-lasting freshness - Trusted germ protection - Convenient pack size - Refreshing fragrance - Suitable for all skin types

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin - Could be more moisturizing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 12hr freshness claim aligns well with Indian consumer preference for long-lasting products.	Mint
Brand Strength	20	15	Dettol is a trusted brand in India known for its hygiene products.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Nielsen
Price Positioning	20	10	Competitively priced for a 4-pack offering in the Indian soap market.	Business Standard
Competition	10	9	Facing competition from other established soap brands in the Indian market.	Economic Times
Use-case Advantage	5	2	The long-lasting freshness makes it ideal for hot and humid Indian climate.	Hindu
Final Market Score	100	66/100 (3.30/5)	Dettol Cologne Fresh Soap Bar offers a balanced mix of brand trust, features, and pricing in the competitive Indian soap market.

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