Coconess Cedar Patchouli Soap 100 Natural Hand Crafted 110g

Coconess Cedar Patchouli Soap 100 Natural Hand Crafted 110g

Key Features: - 100% natural ingredients - Handcrafted with care - Infused with cedar and patchouli essential oils - Vegan-friendly and cruelty-free - Comes in a convenient 110g size

For whom: This soap is perfect for those who appreciate natural and handmade skincare products. The cedar and patchouli essential oils provide a soothing and earthy scent that is great for both men and women.

Pros: - Made with high-quality natural ingredients - Leaves skin feeling clean and refreshed - Suitable for all skin types - Vegan-friendly and cruelty-free

Cons: - Some may find the scent to be too strong for their preference - May not lather as much as commercial soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of cedar and patchouli appealing to eco-conscious consumers.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and natural products.	Brandwatch
Category Momentum	20	15	Growing demand for natural solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural soap bars in the market.	GfK
Competition	10	8	Facing moderate competition from other premium natural soap bar brands.	Nielsen
Use-case Advantage	5	5	Suitable for all skin types, providing a luxurious bathing experience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Premium natural soap bar with strong brand and unique scent, positioned well in growing Indian market.

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