Chandrika Glycerine Ayurveda Gel Bar Glycerine Bath Soap with Jojoba Oil for Moisturized Skin For All Skin Types 125g Pack of 6

Chandrika Glycerine Ayurveda Gel Bar Glycerine Bath Soap with Jojoba Oil for Moisturized Skin For All Skin Types 125g Pack of 6

Chandrika Ayurvedic Glycerine Bath Soap Bar is a natural handmade soap that is enriched with Jojoba Oil to provide moisturized and nourished skin. This soap bar is made with traditional Ayurvedic ingredients to gently cleanse and refresh the skin.

Key Features: - Enriched with Jojoba Oil for moisturized skin - Made with traditional Ayurvedic ingredients - Handmade soap bar - Glycerine-based formula for gentle cleansing

For whom: This soap bar is suitable for all skin types, especially for those looking for a natural and gentle alternative to commercial soaps. It is ideal for those with dry or sensitive skin who need extra moisture and hydration.

Pros: - Moisturizes and nourishes the skin - Gentle and non-drying formula - Handmade with natural ingredients - Refreshing and invigorating fragrance

Cons: - Some may find the price point to be higher compared to regular soap bars - May melt quickly if not stored properly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Jojoba oil provides moisturizing benefits, aligning with current consumer preferences for skin hydration.	Euromonitor
Brand Strength	20	10	Chandrika is a well-known Ayurvedic brand in India with a loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic soap bars in the market.	Retail360
Competition	10	6	Facing competition from other established Ayurvedic soap brands in the market.	Nielsen
Use-case Advantage	5	5	Offers natural ingredients suitable for sensitive skin, catering to a niche market segment.	Gartner
Final Market Score	100	66/100 (3.30/5)	Chandrika Ayurvedic soap bars with Jojoba Oil offer a competitive blend of natural ingredients and pricing in the growing Indian skincare market.

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