Camay International Classic Soap 125g Pack of 3

Camay International Classic Soap 125g Pack of 3

About Product: The Camay International Classic Soap is a luxurious soap that provides a rich, creamy lather for a refreshing and cleansing experience. Each bar is 125g and comes in a pack of 3 bars. Key Features: - Beautifully scented with a classic fragrance that leaves your skin delicately perfumed - Moisturizing formula that gently cleanses and hydrates the skin - Leaves skin feeling soft, smooth, and refreshed For whom: This soap is perfect for those who enjoy a pampering shower or bath experience. The classic fragrance is ideal for those who appreciate timeless scents. Pros: - Luxurious lather that cleanses effectively - Moisturizing formula helps to keep skin hydrated - Classic scent that lingers on the skin Cons: - Some may find the fragrance too strong - The moisturizing formula may not be suitable for those with very sensitive skin - The soap may dissolve quickly if left in standing water.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 125g size and pack of 3 bars offer value and convenience to Indian consumers.	AC Nielsen
Brand Strength	20	10	Camay is a well-known international brand with a legacy of quality products.	Euromonitor
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, appealing to budget-conscious consumers.	Retail360
Competition	10	9	Facing competition from local and international brands in the solid soap bar segment.	Kantar
Use-case Advantage	5	2	Offers moisturizing benefits suitable for the dry Indian climate.	GFK
Final Market Score	100	66/100 (3.30/5)	Camay International Classic Soap 125g - Pack of 3 Bars holds a strong position in the Indian solid soap bar market.

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