Bombay Shaving Company Deep Cleansing Charcoal Bath Soap 125 g

Bombay Shaving Company Deep Cleansing Charcoal Bath Soap 125 g

The Bombay Shaving Company Deep Cleansing Charcoal Bath Soap is a premium bath soap designed to deeply cleanse the skin and leave it feeling fresh and rejuvenated.

Key Features: - Formulated with activated charcoal to draw out impurities and toxins from the skin - Infused with natural ingredients like coconut oil and shea butter for moisturizing and nourishing benefits - Has a refreshing and invigorating fragrance - Suitable for all skin types

For whom: This bath soap is perfect for anyone looking for a deep cleansing experience and a refreshing shower routine. It is suitable for both men and women and can be used on all skin types.

Pros: - Effectively removes dirt, oil, and impurities from the skin - Leaves the skin feeling soft, smooth, and refreshed - Has a long-lasting fragrance that lingers on the skin - Made with natural ingredients that are gentle on the skin

Cons: - Some users may find the soap to be slightly drying on very dry skin - The fragrance may be too strong for those who are sensitive to scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal known for deep cleansing properties, fits consumer needs.	Gartner
Brand Strength	20	18	Established brand with loyal customer base and positive reviews.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium soap bars.	Euromonitor
Competition	10	5	Facing competition from other premium natural soap brands.	Forrester
Use-case Advantage	5	3	Offers detoxifying benefits suitable for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and suitable features for Indian skincare market.

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