Lux Mint Splash Soap Bar 3x150g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Leaves skin feeling cool and refreshed after each use
- Invigorating mint and water lily fragrance for long-lasting freshness
- Gently cleanses and nourishes all skin types
- Perfect for a refreshing and revitalizing shower experience
Market-Based Score (India)
66/100 (3.30/5)
Decent Lux Fresh Splash Cooling Mint water lily Soap Bar 3x150g is well-positioned in the Indian market due to its strong brand, unique features, and competitive pricing.
Rs.154.00 Rs.154.00
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Details
- Lux Fresh Splash Cooling Mint water lily Soap Bar is a refreshing and invigorating soap bar that leaves your skin feeling cool and cleansed.
- Key Features include the mint and water lily fragrance that provides a long-lasting freshness, while the soap bar gently cleanses and nourishes the skin.
- This soap bar is suitable for all skin types, making it perfect for anyone looking for a refreshing and revitalizing shower experience.
- Pros: Leaves skin feeling cool and refreshed, invigorating scent, gently cleanses and nourishes the skin.
- Cons: Some may find the scent to be too strong for their liking.
- Key Features include the mint and water lily fragrance that provides a long-lasting freshness, while the soap bar gently cleanses and nourishes the skin.
- This soap bar is suitable for all skin types, making it perfect for anyone looking for a refreshing and revitalizing shower experience.
- Pros: Leaves skin feeling cool and refreshed, invigorating scent, gently cleanses and nourishes the skin.
- Cons: Some may find the scent to be too strong for their liking.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The cooling mint and water lily combination aligns well with the trend towards natural and refreshing ingredients in personal care products. | Euromonitor |
| Brand Strength | 20 | 10 | Lux is a well-established brand with a loyal customer base in India. | Brandwatch |
| Category Momentum | 20 | 15 | Strong demand for cooling and refreshing personal care products in the Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
| Competition | 10 | 6 | Facing moderate competition from other brands offering similar cooling and refreshing soap bars in the Indian market. | Kantar |
| Use-case Advantage | 5 | 5 | Offers a unique cooling sensation and refreshing fragrance, appealing to consumers in hot and humid climates. | AC Nielsen |
| Final Market Score | 100 | 66/100 (3.30/5) | Lux Fresh Splash Cooling Mint water lily Soap Bar 3x150g is well-positioned in the Indian market due to its strong brand, unique features, and competitive pricing. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The cooling mint and water lily combination aligns well with the trend towards natural and refreshing ingredients in personal care products.Sources: Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Lux is a well-established brand with a loyal customer base in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Strong demand for cooling and refreshing personal care products in the Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other brands offering similar cooling and refreshing soap bars in the Indian market.Sources: Kantar -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers a unique cooling sensation and refreshing fragrance, appealing to consumers in hot and humid climates.Sources: AC Nielsen
Summary
Lux Fresh Splash Cooling Mint water lily Soap Bar 3x150g is well-positioned in the Indian market due to its strong brand, unique features, and competitive pricing.
Quick Compare
Rs.154.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing cooling effect
- Nice fragrance
- Long-lasting soap bars
⚠️ What to Watch
- Some users found the scent too strong
- May not be suitable for sensitive skin
- Packaging could be improved
Rs.145.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing hair fall
- Suitable for both men and women
- Nice fragrance
⚠️ What to Watch
- Some users found it drying for their hair
- Packaging could be improved
- Price is on the higher side
Rs.945.00
⭐ Reviews Summary
✅ What Users Love
- Powerful 1200 Watts motor for quick drying
- Foldable design for easy storage and travel
- Suitable for both hot and cold air settings
⚠️ What to Watch
- Some users reported durability issues with the product
- May be slightly noisy during operation
- Size may be a bit bulky for some users
Rs.595.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance that stays throughout the day.
- Pleasant scent that is well-received by users.
- Affordable price for a premium quality deodorant.
⚠️ What to Watch
- Some users report skin irritation after use.
- Fragrance may be too strong for sensitive noses.
- Packaging issues reported, such as nozzle malfunction.
Where to Buy
Price Comparison
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Lux Fresh Splash Cooling Mint water lily Soap Bar 3x150g
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