Britannia Toastea Elaichi Rusk 183g
Smart Rank ⓘ
72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Delicious and crispy rusks made with Elaichi, Sooji, and Wheat
- Perfect for enjoying with tea or coffee
- Versatile snack option for quick enjoyment
- Convenient packaging for on-the-go snacking
Market-Based Score (India)
66/100 (3.30/5)
Decent Britannia Toastea Premium Bake Rusk offers a well-balanced mix of taste, nutrition, and value for the Indian snack market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.2★ | 806 |
| Total / Avg | 4.20★ | 806 |
Consensus:
4.20★ from 806 total reviews
Rs.40.00 Rs.40.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Snack |
|---|---|
| Ingredients | Elaichi, Sooji, Wheat |
| Weight | 183g |
| Price | 40.00 |
| Features | Crispy, Delicious, Versatile |
| Usage | Tea/Coffee pairing, Quick snack, Breakfast option |
| Pros | High-quality ingredients, Convenient packaging |
| Cons | Not suitable for gluten allergies, Strong Elaichi flavor |
Details
Britannia Toastea Premium Bake Rusk is a delicious and crispy snack made with the goodness of Elaichi, Sooji, and Wheat. These rusks are perfect for enjoying with tea or coffee, as a quick snack, or even as a breakfast option.
Key Features:
- Made with the goodness of Elaichi, Sooji, and Wheat
- Crispy and delicious
- Perfect for pairing with tea or coffee
- Can be enjoyed as a quick snack or for breakfast
For whom:
Britannia Toastea Premium Bake Rusk is suitable for anyone looking for a tasty and crunchy snack to enjoy with their favorite beverage. It is also a great option for those looking for a quick and convenient breakfast choice.
Pros:
- Delicious and crispy
- Made with high-quality ingredients
- Versatile snack option
- Convenient packaging for on-the-go snacking
Cons:
- May not be suitable for those with gluten allergies or sensitivities
- Some may find the flavor of Elaichi too strong
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Unique combination of Elaichi, Sooji & Wheat aligns with Indian taste preferences | Hindu Business Line, Livemint |
| Brand Strength | 20 | 10 | Britannia's strong brand presence and trust among Indian consumers | Business Standard, CNBC |
| Category Momentum | 20 | 15 | Growing demand for healthy snack options in Indian market | Mint, ET |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market | Financial Express, Business Today |
| Competition | 10 | 6 | Facing moderate competition from local and international snack brands | Livemint, Business Standard |
| Use-case Advantage | 5 | 5 | Versatile snack suitable for breakfast or tea time consumption | Economic Times |
| Final Market Score | 100 | 66/100 (3.30/5) | Britannia Toastea Premium Bake Rusk offers a well-balanced mix of taste, nutrition, and value for the Indian snack market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Unique combination of Elaichi, Sooji & Wheat aligns with Indian taste preferencesSources: Hindu Business Line, Livemint -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Britannia's strong brand presence and trust among Indian consumersSources: Business Standard, CNBC -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for healthy snack options in Indian marketSources: Mint, ET -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the marketSources: Financial Express, Business Today -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from local and international snack brandsSources: Livemint, Business Standard -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile snack suitable for breakfast or tea time consumptionSources: Economic Times
Summary
Britannia Toastea Premium Bake Rusk offers a well-balanced mix of taste, nutrition, and value for the Indian snack market.
Quick Compare
Rs.40.00
⭐ Reviews Summary
✅ What Users Love
- Delicious flavor with a perfect balance of elaichi and wheat.
- Crispy texture that pairs well with tea or coffee.
- Convenient packaging for easy storage and snacking.
⚠️ What to Watch
- Some customers found it too sweet for their taste.
- A few reported that the rusk can be overly hard or crunchy.
- Limited availability in certain regions or stores.
Rs.270.00
⭐ Reviews Summary
✅ What Users Love
- High protein and fiber content
- Crunchy texture and variety of seeds
- Convenient and healthy snack option
⚠️ What to Watch
- Some users find it overpriced
- May contain allergens for certain individuals
- Taste may not appeal to everyone
Rs.20.00
⭐ Reviews Summary
✅ What Users Love
- Crispy texture and satisfying crunch.
- Balanced flavor with a good mix of salt and pepper.
- Convenient snack size for on-the-go consumption.
⚠️ What to Watch
- Some bags may contain broken chips.
- Taste may be too salty for some consumers.
- Price point considered high for the quantity offered.
Rs.395.00
⭐ Reviews Summary
✅ What Users Love
- Spacious compartments with deep pouches
- Great value for money
- Comfortable for office/college/travel
⚠️ What to Watch
- Zippers/straps feel less durable than premium brands
- Materials look basic/plain
- Threads may fray with heavy use
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
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More Detail
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Britannia Toastea Premium Bake Rusk with goodness of Elaichi, Sooji & Wheat, 183g Estimated Delivery: 2-3 days
In Stock
|
Rs.40.00 Rs.40.00 COD
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Britannia Toastea Premium Bake Rusk with goodness of Elaichi, Sooji & Wheat, 183g Estimated Delivery: 2-3 days
In Stock
COD
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