Apple iPhone 15 512 GB Blue

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience top-of-the-line performance with the powerful A16 Bionic chip
Capture stunning photos and videos with the advanced dual-camera system
Enjoy lightning-fast speeds with 5G connectivity for seamless browsing
Store all your memories and apps with ease thanks to the massive 512 GB storage

Market-Based Score (India)

66/100 (3.30/5)

Decent

Apple iPhone 15 512GB Blue holds a strong position in the premium smartphone segment in India.

Rs.82,900.00 Rs.99,900.00

Best price from

Amazon.in

Details

Apple iPhone 15 512 GB Blue

The Apple iPhone 15 in 512 GB Blue is the latest flagship model from Apple, boasting cutting-edge technology and sleek design.

Key features of the iPhone 15 include a stunning Super Retina XDR display, powerful A16 Bionic chip, advanced dual-camera system, and 5G connectivity for lightning-fast speeds.

This phone is perfect for tech enthusiasts, professionals who rely on their devices for work, and anyone who values high-quality design and performance in their smartphone.

Pros: The iPhone 15 offers top-of-the-line performance, a gorgeous display, and exceptional camera capabilities. Its 512 GB storage capacity ensures you have plenty of space for all your photos, videos, apps, and more.

Cons: Some users may find the high price tag of the iPhone 15 to be a drawback, and others may prefer a smaller or larger screen size than the 6.1-inch display offered on this model.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Perf (segment)	25	20	Top-tier specifications and performance for the segment	Gartner
Brand Strength & Distribution	20	15	Apple's strong brand loyalty and wide distribution network in India	Canalys
Price Positioning	20	10	Competitively priced for the premium segment in India	Counterpoint
Category Momentum	15	10	Strong demand for premium smartphones in Indian market	IDC
5G/Platform Advantage	10	5	Leading 5G capabilities and exclusive iOS platform advantages	TechCrunch
Competition/Alternatives	10	6	Facing strong competition from Android flagship devices in India	TechRadar
Final Market Score	100	66/100 (3.30/5)	Apple iPhone 15 512GB Blue holds a strong position in the premium smartphone segment in India.

Market-Based Score

66/100 (3.30/5)

Spec & Perf (segment) 20/25

Weight: 25

Contribution: 20

Rationale: Top-tier specifications and performance for the segment

Sources: Gartner
Brand Strength & Distribution 15/20

Weight: 20

Contribution: 15

Rationale: Apple's strong brand loyalty and wide distribution network in India

Sources: Canalys
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the premium segment in India

Sources: Counterpoint
Category Momentum 10/15

Weight: 15

Contribution: 10

Rationale: Strong demand for premium smartphones in Indian market

Sources: IDC
5G/Platform Advantage 5/10

Weight: 10

Contribution: 5

Rationale: Leading 5G capabilities and exclusive iOS platform advantages

Sources: TechCrunch
Competition/Alternatives 6/10

Weight: 10

Contribution: 6

Rationale: Facing strong competition from Android flagship devices in India

Sources: TechRadar