Onida 108 cm (43 inch) Full HD Smart TV 43ACF (Black) - High Definition Smart TV by Onida

Key Features: - Full HD resolution for crisp and clear picture quality - Smart TV functionality for streaming apps and browsing the internet - Built-in WiFi and Bluetooth connectivity - In-built apps like Netflix, Youtube, and Amazon Prime Video - 2 HDMI ports and 1 USB port for easy connectivity

For whom: This Onida Smart TV is perfect for those looking for a high-definition, feature-rich television that allows for seamless streaming of their favorite shows and movies.

Pros: - Great picture quality with Full HD resolution - Smart TV functionality for easy access to apps and internet browsing - Multiple connectivity options including WiFi and Bluetooth - Built-in apps for popular streaming services - Sleek and modern design

Cons: - Limited HDMI and USB ports may require additional adapters for multiple devices - Some users may find the interface slightly laggy compared to other smart TVs

Specs	Details
Brand	Onida
Model	43ACF
Screen Size	108 cm (43 inch)
Panel Type	N/A
Resolution	Full HD
Refresh Rate	N/A
HDR	N/A
OS/Platform	Smart TV
App Support	N/A
Connectivity (HDMI/eARC/USB)	N/A
Wireless (Wi-Fi/BT)	N/A
Audio	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Full HD and Smart features align with market expectations	Gadgets 360
Brand Strength	20	10	Onida's established reputation in India	Brand Equity
Category Momentum	20	15	Growing demand for Smart TVs in Indian market	IDC
Price Positioning	20	10	Competitive pricing compared to similar Smart TVs	Pricebaba
Competition	10	6	Facing strong competition from other Smart TV brands	The Economic Times
Use-case Advantage	5	5	Smart features cater to diverse entertainment needs	TechRadar
Final Market Score	100	66/100 (3.30/5)	Competitively priced Smart TV with strong feature set for Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—