Mamaearth Cocoa Rich Body Lotion 48H Moisturization 400ml
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Deeply moisturize with cocoa butter Vitamin E for 48H hydration
- Ideal for very dry skin, offering 7-in-1 total care benefits
- Made with 100% natural ingredients, leaving skin smooth
- Long-lasting nourishment for intense hydration and nourishment
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned natural body lotion with strong brand and competitive pricing
Rs.304.00 Rs.469.00
Best price from
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Key Features
| Category | Body Lotion |
|---|---|
| Key Ingredients | Cocoa Butter, Vitamin E |
| Moisturization Duration | 48 Hours |
| Skin Type | Very Dry Skin |
| Care Benefits | 7-in-1 Total Care |
| Ingredients | 100% Natural |
| Formula | Non-Greasy |
| Price | 469.00 |
Details
Key Features: - Contains cocoa butter and Vitamin E for deep moisturization - Provides 48 hours of hydration - Suitable for very dry skin - Offers 7-in-1 total care benefits - Made with 100% natural ingredients - Non-greasy formula leaves skin smooth
For whom: This body lotion is ideal for those with very dry skin who are looking for intense hydration and nourishment. It is suitable for all ages and genders.
Pros: - Long-lasting hydration - Nourishing ingredients like cocoa butter and Vitamin E - Non-greasy formula - Provides total care benefits for the skin
Cons: - May not be suitable for those with oily skin - Some users may find the scent too strong
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Rich cocoa butter and Vitamin E formulation aligns with consumer preferences for deep moisturization | Nielsen |
| Brand Strength | 20 | 10 | Established brand with strong presence in skincare segment | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for natural body care products in Indian market | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium body lotions in the market | GfK |
| Competition | 10 | 6 | Facing moderate competition from other established natural body lotion brands | IRI |
| Use-case Advantage | 5 | 5 | Offers 7in1 total care benefits catering to very dry skin needs | Kantar |
| Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned natural body lotion with strong brand and competitive pricing | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Rich cocoa butter and Vitamin E formulation aligns with consumer preferences for deep moisturizationSources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with strong presence in skincare segmentSources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural body care products in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium body lotions in the marketSources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established natural body lotion brandsSources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers 7in1 total care benefits catering to very dry skin needsSources: Kantar
Summary
Well-positioned natural body lotion with strong brand and competitive pricing
Quick Compare
Rs.469.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting moisturization for up to 48 hours
- Contains natural cocoa butter and Vitamin E
- Non-greasy formula leaves skin smooth
⚠️ What to Watch
- May not be suitable for all skin types
- Scent may be too strong for some users
- Packaging could be improved for easier dispensing
Rs.799.00
⭐ Reviews Summary
✅ What Users Love
- Lightweight and non-greasy formula
- Easy to apply and reapply throughout the day
- Provides effective sun protection with SPF 50
⚠️ What to Watch
- May leave a slight residue on the skin
- Fragrance may be overpowering for some users
- Spray nozzle can clog or malfunction over time
Rs.999.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Natural and undiluted oil
- No chemical additives
⚠️ What to Watch
- Scent may be too strong for some
- Limited variety of scents available
- Price is on the higher side
Rs.1,120.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizes effectively
- Reduces dryness
- Lightweight and non-sticky
⚠️ What to Watch
- Strong scent may not be appealing to everyone
- Some users may find it not moisturizing enough
- Price point may be high for some
Where to Buy
₹499.00
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₹499.00
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Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
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More Detail
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Mamaearth Cocoa Rich Moisturizing Body Lotion with Cocoa Butter VitaminE for Deep 48H Moisturization 400ml For Very Dry Skin 7in1 Total Care Benefits 100 Natural Butter Non Greasy Smooth Skin
In Stock
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Rs.304.00 Rs.469.00 COD
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Mamaearth Cocoa Rich Moisturizing Body Lotion with Cocoa Butter VitaminE for Deep 48H Moisturization 400ml For Very Dry Skin 7in1 Total Care Benefits 100 Natural Butter Non Greasy Smooth Skin
In Stock
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