WOW Brightening Face Wash - 200ml 200 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve a bright and glowing complexion with WOW Skin Science Brightening Vitamin C Face Wash, suitable for all skin types.
  • Enriched with vitamin C, mulberry, and liquorice extracts, this face wash helps reduce dark spots and even out skin tone.
  • Gentle formula cleanses without stripping natural oils, perfect for both oily and dry skin types.
  • Enjoy a refreshing cleanse with this paraben and sulphate-free face wash, ideal for both men and women.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and suitable formulation for Indian market.
Rs.285.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Wash
Suitable Skin Types Oily, Dry
Key Ingredients Vitamin C, Mulberry Extract, Liquorice Extract
Free From Parabens, Sulphates
Volume 200 ml
Pros Natural ingredients, Brightening effect, Refreshing
Cons Strong scent, Patch test recommended for sensitive skin
Details
This WOW Skin Science Brightening Vitamin C Face Wash is designed to provide a bright and glowing complexion for both men and women. It is suitable for all skin types, including oily and dry skin, and is free from parabens and sulphates.
Key features of this face wash include its vitamin C formulation, which helps to brighten the skin and reduce the appearance of dark spots and pigmentation. The formula is also enriched with mulberry and liquorice extracts, which work to even out skin tone and improve complexion.
This face wash is suitable for anyone looking to achieve a brighter and more glowing complexion. It is especially ideal for those with oily or dry skin, as the gentle formula helps to cleanse the skin without stripping it of its natural oils.
Pros of this product include its natural ingredients, paraben-free formulation, and effectiveness at brightening and evening out the skin tone. Users also appreciate the refreshing feeling it provides during and after use.
Cons of this face wash may include its scent, which some users may find too strong. Additionally, those with sensitive skin may want to patch test before using this product regularly.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Vitamin C formulation suitable for oily and dry skin types. Gartner
Brand Strength 20 18 Strong brand reputation for natural skincare products. Brandwatch
Category Momentum 20 15 Growing demand for brightening face washes in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar brightening face washes. Euromonitor
Competition 10 8 Facing moderate competition from other brightening face wash brands. Forbes
Use-case Advantage 5 5 Addresses the need for brightening and refreshing skincare routine. Statista
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and suitable formulation for Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Vitamin C formulation suitable for oily and dry skin types.
    Sources: Gartner
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation for natural skincare products.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for brightening face washes in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar brightening face washes.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other brightening face wash brands.
    Sources: Forbes
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for brightening and refreshing skincare routine.
    Sources: Statista
Summary
Strong brand with competitive pricing and suitable formulation for Indian market.

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Price Comparison

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WOW Skin Science Brightening Vitamin C Face Wash For Oily Dry Skin Bright Glowing Skin Refreshing For Women Men Paraben Sulphates Free 200 ml

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Best price
Rs.285.00 Rs.399.00