The Ordinary Hydration Boost 30ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrate and plump your skin with The Ordinary Deciem Hyaluronic Acid 2% + B5, suitable for all skin types and daily use.
  • This lightweight serum combines hyaluronic acid and vitamin B5 to improve skin elasticity and reduce fine lines and wrinkles.
  • Achieve a radiant complexion by boosting hydration levels and improving overall skin health with this effective serum.
  • Enjoy the affordable price point and quick absorption of this serum, making it a perfect addition to your skincare routine.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit drive competitive advantage in the Indian skincare market.
Rs.275.00 Rs.391.00
Best price from Amazon.in Amazon.in
Key Features
Category Skincare
Product Name THE ORDINARY Deciem Hyaluronic Acid 2% + B5
Volume 30ml
Price 2500.0000
Key Benefits Hydrates, Improves elasticity, Reduces fine lines
Skin Type All skin types
Texture Lightweight serum
Usage Daily
Details
The Ordinary Deciem Hyaluronic Acid 2% + B5 is a lightweight serum that combines two hyaluronic acid molecules with a vitamin B5 formula to hydrate and plump the skin. This product is suitable for all skin types and can be used daily as part of your skincare routine.

Key features of this product include its ability to hydrate the skin, improve elasticity, and reduce the appearance of fine lines and wrinkles. The hyaluronic acid in this serum works to attract and retain moisture in the skin, while vitamin B5 helps to improve skin texture and tone.

This product is ideal for anyone looking to boost their skin's hydration levels, improve overall skin health, and diminish signs of aging. Whether you have dry, oily, or combination skin, this serum can help to restore balance and achieve a more radiant complexion.

Pros of The Ordinary Deciem Hyaluronic Acid 2% + B5 include its affordable price point, effective hydrating properties, and lightweight texture that absorbs quickly into the skin. Many users also appreciate the simple and straightforward packaging of this product.

Cons of this serum may include potential sensitivity to hyaluronic acid for some individuals, as well as the need to follow up with a moisturizer for prolonged hydration. Additionally, some users may find that it takes time to see noticeable results with consistent use of this product.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Hyaluronic Acid and Vitamin B5 are popular ingredients in Indian skincare. Euromonitor
Brand Strength 20 18 The Ordinary is a well-known and trusted brand in India. Brandwatch
Category Momentum 20 15 Growing demand for skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Gartner
Competition 10 8 Facing moderate competition from other hyaluronic acid serums in India. Canalys
Use-case Advantage 5 5 Addresses common skin hydration issues faced by Indian consumers. IDC
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit drive competitive advantage in the Indian skincare market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Hyaluronic Acid and Vitamin B5 are popular ingredients in Indian skincare.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: The Ordinary is a well-known and trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Gartner
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other hyaluronic acid serums in India.
    Sources: Canalys
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common skin hydration issues faced by Indian consumers.
    Sources: IDC
Summary
Strong brand and feature fit drive competitive advantage in the Indian skincare market.

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Price Comparison

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Rs.275.00 Rs.391.00

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Rs.275.00 Rs.391.00