Brightening Face Wash 150g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Washes off fine pollutants for fresh skin
  • Fades dark spots for brighter complexion
  • Oil-free formula suitable for all skin types
  • Contains Niacinamide and Menthol for instant brightening

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned brightening face wash with growth potential in the Indian market.
Rs.258.26 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Wash
Size 150g
Key Ingredient 1 Niacinamide
Key Ingredient 2 Menthol
Oil-Free Yes
Skin Type All Skin Types
Pros Instantly brightens skin
Cons May not suit sensitive skin
Details

The Smart And Handsome Instant Brightening Face Wash is a powerful facial cleanser that effectively washes off fine pollutants and fades dark spots, leaving your skin looking fresh and bright. It is oil-free, making it suitable for all skin types.
Key Features: - Contains the power of Niacinamide and Menthol for instant brightening - Helps to reduce the appearance of dark spots - Oil-free formula for a refreshed look - Comes in a convenient 150g size
For whom: This face wash is ideal for anyone looking to achieve a brighter, more even skin tone. It is suitable for all skin types, including oily, dry, and combination skin.
Pros: - Instantly brightens the skin - Helps to fade dark spots - Oil-free formula - Contains powerful ingredients like Niacinamide and Menthol
Cons: - May not be suitable for sensitive skin types - Some users may find the menthol sensation too strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Incorporates popular ingredients like Niacinamide and Menthol. Euromonitor
Brand Strength 20 10 Established brand with a loyal customer base. Nielsen
Category Momentum 20 15 Growing demand for brightening face washes in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing competition from established and emerging brands in the segment. IRI
Use-case Advantage 5 5 Addresses multiple skin concerns in one product. Kantar
Final Market Score 100 66/100 (3.30/5) Competitively positioned brightening face wash with growth potential in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Incorporates popular ingredients like Niacinamide and Menthol.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a loyal customer base.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for brightening face washes in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established and emerging brands in the segment.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses multiple skin concerns in one product.
    Sources: Kantar
Summary
Competitively positioned brightening face wash with growth potential in the Indian market.

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Price Comparison

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Rs.258.26 Rs.349.00

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Smart And Handsome Instant Brightening Face Wash Washes off Fine Pollutants Fades Dark Spots Oil Free Look Instantly Power of Niacinamide and Menthol 150g

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Best price
Rs.258.26 Rs.349.00