Aroma Magic Brightening Lotion 200 ml
Smart Rank ⓘ
63/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Brightens and lightens skin for a youthful, radiant look
- Natural ingredients reduce pigmentation and dark spots
- Suitable for all skin types, especially dull and uneven skin
- Lightweight formula for easy absorption and visible results
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned brightening lotion in a competitive Indian body lotion market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 3.7★ | 53 |
| Total / Avg | 3.70★ | 53 |
Consensus:
3.70★ from 53 total reviews
Rs.169.00 Rs.189.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Skincare |
|---|---|
| Product Type | Brightening Lotion |
| Volume | 200 ml |
| Formulation | Lightweight, Non-greasy |
| Key Ingredients | Grape Seed Extract, Aloe Vera, Essential Oils |
| Skin Type | All Skin Types |
| Cruelty-Free | Yes |
| Vegan | Yes |
| Pros | Natural formulation, Effective brightening properties |
| Cons | Strong fragrance, Regular use needed for optimal results |
Details
Aroma Magic Brightening Lotion 200 ml
This Brightening Lotion from Aroma Magic is a lightweight and non-greasy formulation that helps to even out skin tone and restore a radiant glow.Key features of this lotion include its blend of natural ingredients such as grape seed extract, aloe vera, and essential oils that work together to brighten the skin and reduce pigmentation.
This lotion is suitable for all skin types, particularly those with dull or uneven skin tone. It is perfect for anyone looking to achieve a brighter, more radiant complexion.
Pros of the Aroma Magic Brightening Lotion include its natural formulation, lightweight texture, and effective brightening properties. It is also cruelty-free and vegan.
Cons may include the strong fragrance for those sensitive to scents and the need for regular use to see optimal results. Some users may also find it a bit expensive compared to other brightening lotions on the market.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers skin brightening properties suitable for Indian consumers. | Vogue, Femina |
| Brand Strength | 20 | 18 | Established brand with a loyal customer base in India. | Brand Equity, Business Standard |
| Category Momentum | 20 | 15 | Growing demand for natural skincare products in India. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360, ET Retail |
| Competition | 10 | 8 | Facing competition from both international and local brands in the body lotion segment in India. | Brand Equity, Business Standard |
| Use-case Advantage | 5 | 5 | Addresses the need for a brightening lotion in the Indian market. | Vogue, Femina |
| Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned brightening lotion in a competitive Indian body lotion market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers skin brightening properties suitable for Indian consumers.Sources: Vogue, Femina -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a loyal customer base in India.Sources: Brand Equity, Business Standard -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural skincare products in India.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360, ET Retail -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from both international and local brands in the body lotion segment in India.Sources: Brand Equity, Business Standard -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for a brightening lotion in the Indian market.Sources: Vogue, Femina
Summary
Well-positioned brightening lotion in a competitive Indian body lotion market.
Quick Compare
Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Lightweight formula absorbs quickly
- Leaves skin feeling hydrated and refreshed
- Pleasant fragrance
⚠️ What to Watch
- Some users experienced breakouts after use
- May not be suitable for sensitive skin
- Packaging could be improved for better dispensing
Rs.1,299.00
⭐ Reviews Summary
✅ What Users Love
- Absorbs quickly
- Moisturizes well
- Non-greasy formula
⚠️ What to Watch
- Strong scent for some
- May feel sticky initially
- Not suitable for very dry skin
Rs.333.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizes skin effectively
- Works well for hair care
- Versatile usage for skin, hair, and lips
⚠️ What to Watch
- Strong scent may not be appealing to all
- Some users experienced greasiness
- Packaging could be improved for easier application
Rs.999.00
⭐ Reviews Summary
✅ What Users Love
- Variety of scents offers a diverse experience.
- Essential oils are high quality and long-lasting.
- Great value for the price with multiple options.
⚠️ What to Watch
- Some scents may be too strong for sensitive users.
- Packaging can be prone to leaks during shipping.
- Limited information on sourcing and purity of ingredients.
Where to Buy
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