WOW Skin Science Moroccan Argan Oil Shampoo 500 ml

WOW Skin Science Moroccan Argan Oil Shampoo 500 ml

- This product is a gentle but effective shampoo formulated with Moroccan Argan oil to nourish and cleanse the hair.

- Key features of this shampoo include its ability to hydrate and repair damaged hair, while also promoting hair growth and preventing frizz.

- This shampoo is suitable for anyone looking to improve the health and appearance of their hair, especially those with dry or damaged hair in need of extra hydration.

- Pros: Nourishing formula, promotes hair growth, prevents frizz. Cons: May be too heavy for those with oily hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil is a popular ingredient for hair nourishment in India.	Vogue
Brand Strength	20	18	WOW Skin Science is a well-known brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar products.	Business Today
Use-case Advantage	5	5	Addresses common hair concerns like dryness and frizz effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand with good product fit and competitive pricing in a growing market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—