WHEEZAL ARNICA HAIR N SCALP SHAMPOO 500ml

WHEEZAL ARNICA HAIR N SCALP SHAMPOO 500ml

Wheezal Arnica Hair N Scalp Shampoo is a gentle and effective shampoo designed to cleanse and nourish the hair and scalp. It contains the goodness of arnica which helps in promoting hair growth, reducing hair fall, and improving scalp health.
Key Features: - Contains arnica which has anti-inflammatory properties - Promotes hair growth and reduces hair fall - Nourishes and strengthens the hair follicles - Improves scalp health and reduces dandruff
For whom: This shampoo is suitable for all hair types and can be used by both men and women. It is especially beneficial for those dealing with hair fall, dandruff, or scalp issues.
Pros: - Gentle and effective formula - Contains natural ingredients - Promotes hair growth and reduces hair fall - Improves scalp health
Cons: - May not lather as much as chemical-laden shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Arnica extract and scalp nourishing properties align with current consumer preferences in India.	GfK, Kantar
Brand Strength	20	18	Wheezal is a well-known brand with a loyal customer base in India.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the Indian market.	Retail360, IRI
Competition	10	5	Facing moderate competition from established and emerging brands in the Indian shampoo market.	AC Nielsen, MarketLine
Use-case Advantage	5	3	Effective solution for hair and scalp health concerns in Indian climate conditions.	Spire Research, RetailWire
Final Market Score	100	76/100 (3.80/5)	Arnica Hair N Scalp Shampoo holds a strong position in the Indian market due to brand strength, competitive pricing, and alignment with consumer preferences.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—