Wella Professionals Invigo Balance Clean Scalp Anti Dandruff Shampoo 250 ml Soothes Refreshes

Wella Professionals Invigo Balance Clean Scalp Anti Dandruff Shampoo 250 ml Soothes Refreshes

About Product: Wella Professionals Invigo Balance Clean Scalp Anti Dandruff Shampoo is specially formulated to effectively cleanse the scalp and combat dandruff. It contains ingredients that help soothe and refresh the scalp while targeting the root cause of dandruff.

Key Features: - Contains anti-dandruff ingredients - Soothes and refreshes the scalp - Cleanses effectively without stripping natural oils - Suitable for all hair types

For whom: This shampoo is suitable for individuals dealing with dandruff issues or those looking for a gentle yet effective scalp cleansing solution. It is suitable for all hair types and can be used regularly to maintain a healthy scalp.

Pros: - Effectively combats dandruff - Soothes and refreshes the scalp - Gentle formula that does not strip natural oils - Suitable for all hair types

Cons: - Some users may find the fragrance too strong - May not work for severe dandruff cases

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff formula with scalp soothing properties.	BeautyInsider
Brand Strength	20	18	Wella Professionals is a well-known brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Retail360
Competition	10	10	Facing competition from other established anti-dandruff shampoo brands.	CosmeticsBusiness
Use-case Advantage	5	3	Addresses scalp issues while providing a refreshing experience.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective formula position this shampoo well in the Indian anti-dandruff market.

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