Wella Professionals Invigo Balance Aqua Pure Purifying Shampoo 250 Ml

Wella Professionals Invigo Balance Aqua Pure Purifying Shampoo 250 Ml

Wella Professionals Invigo Balance Aqua Pure Purifying Shampoo is a gentle yet effective shampoo that helps to cleanse the scalp and hair without stripping away natural oils. It is specially formulated to remove impurities and product build-up, leaving the hair feeling clean and refreshed.

Key Features: - Contains refreshing ingredients like bamboo, caffeine, and menthol - Helps to unclog pores and promote healthier scalp - Suitable for all hair types - Leaves hair feeling soft and manageable

For whom: This shampoo is ideal for those with oily scalps or those who frequently use styling products. It is also suitable for anyone looking for a refreshing and purifying shampoo to add to their hair care routine.

Pros: - Removes impurities and build-up effectively - Leaves hair feeling clean and refreshed - Suitable for all hair types - Pleasant, refreshing scent

Cons: - Some may find the menthol sensation too strong - May not be moisturizing enough for those with very dry hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Aqua Pure technology, suitable for Indian consumers.	CosmeticsDesignAsia
Brand Strength	20	15	Wella Professionals is a well-established brand in India.	Brandwatch
Category Momentum	20	10	Growing demand for purifying shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar purifying shampoos in India.	Euromonitor
Competition	10	9	Facing competition from other established purifying shampoo brands in India.	BusinessToday
Use-case Advantage	5	2	Addresses scalp issues common in Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned purifying shampoo in a competitive Indian market.

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