Wella Professionals Elements Renewing Shampoo Sulfate Silicone Paraben Free 250 ml For Shiny Frizz Free Hair With Aloe Vera Vitamin E Vegan Cruelty Free

Wella Professionals Elements Renewing Shampoo Sulfate Silicone Paraben Free 250 ml For Shiny Frizz Free Hair With Aloe Vera Vitamin E Vegan Cruelty Free

About Product: Wella Professionals Elements Renewing Shampoo is a sulfate, silicone, and paraben-free formula that is designed to renew and refresh your hair. It is enriched with aloe vera and vitamin E to help nourish and protect your hair, leaving it shiny and frizz-free.

Key Features: - Sulfate, silicone, and paraben-free - Enriched with aloe vera and vitamin E - Vegan and cruelty-free - Helps to renew and refresh hair - Leaves hair shiny and frizz-free

For Whom: This shampoo is suitable for all hair types, especially those looking for a gentle and nourishing formula that is free from harsh chemicals.

Pros: - Free from sulfates, silicones, and parabens - Enriched with aloe vera and vitamin E - Vegan and cruelty-free - Helps to nourish and protect hair - Leaves hair shiny and frizz-free

Cons: - Some users may find the formula to be too lightweight for very dry or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's sulfate, silicone, and paraben-free formula with aloe vera and vitamin E aligns well with the current consumer preferences in India.	Nielsen
Brand Strength	20	18	Wella Professionals is a well-known and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for sulfate, silicone, and paraben-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate, silicone, and paraben-free shampoos in the Indian market.	Kantar
Competition	10	8	Facing competition from other sulfate, silicone, and paraben-free shampoos with similar claims in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the need for shiny and frizz-free hair, which is a common concern among Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate, silicone, and paraben-free shampoo with aloe vera and vitamin E catering to the growing demand in the Indian market.

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