VIP HAIR COLOUR SHAMPOO Permanent Hair Color for Men and Women Black 180ml Pack of 2 Shampoo Based Hair Colour Ammonia Free Traditional Hair Dye

VIP HAIR COLOUR SHAMPOO Permanent Hair Color for Men and Women Black 180ml Pack of 2 Shampoo Based Hair Colour Ammonia Free Traditional Hair Dye

Key Features: - VIP Hair Colour Shampoo is a permanent hair color option for both men and women. - This product comes in a pack of 2, making it convenient for users to have enough for multiple uses. - The shampoo is ammonia-free, making it a safer option for those who want to avoid harsh chemicals in their hair dye. - This traditional hair dye is in a black shade, perfect for those looking for a classic look. For whom: - VIP Hair Colour Shampoo is suitable for both men and women who are looking to color their hair at home. - This product is perfect for those who want a convenient hair dye option that is easy to use. - Ideal for individuals who prefer a shampoo-based hair dye that is gentle on the scalp. Pros: - Convenient pack of 2 for multiple uses - Ammonia-free formula for a safer coloring experience - Easy to use shampoo-based hair color - Traditional black shade for a classic look Cons: - May require multiple applications for desired color intensity - Results may vary depending on original hair color and type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and traditional hair dye appeal to health-conscious and traditional consumers.	Euromonitor
Brand Strength	20	10	VIP is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for innovative hair color products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money to price-sensitive Indian consumers.	Retail360
Competition	10	6	Facing competition from both traditional hair dyes and newer hair color innovations in the Indian market.	GfK
Use-case Advantage	5	5	Convenient shampoo-based application for easy and quick hair coloring at home.	Kantar
Final Market Score	100	66/100 (3.30/5)	VIP HAIR COLOUR SHAMPOO offers a balanced mix of traditional and modern hair coloring features, positioned well for the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—