VIP HAIR COLOUR SHAMPOO Gel Shampoo Black Ammonia Free Hair Colour For Men And Women 20Ml Pack Of 12

VIP HAIR COLOUR SHAMPOO Gel Shampoo Black Ammonia Free Hair Colour For Men And Women 20Ml Pack Of 12

VIP Hair Colour Shampoo is a convenient and easy-to-use gel shampoo that provides a quick and effective way to color your hair.

Key features of this product include its black color formula, which is ideal for covering gray hairs and adding depth and shine to your hair.

This product is suitable for both men and women who want to achieve a vibrant and long-lasting black hair color without the use of harsh chemicals like ammonia.

Pros: VIP Hair Colour Shampoo is a mess-free alternative to traditional hair dyes, making it perfect for those who are new to at-home hair coloring.

Cons: Some users may find the black color to be too intense or dark for their liking, so it is important to perform a patch test before applying all over the hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and convenient pack size meet consumer preferences.	Euromonitor
Brand Strength	20	10	VIP brand well-known and trusted in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair color shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing strong competition from other popular hair color shampoo brands.	GfK
Use-case Advantage	5	5	Offers both hair color and shampoo benefits in one product.	Kantar
Final Market Score	100	66/100 (3.30/5)	VIP Hair Colour Shampoo Gel positioned well in growing Indian hair color shampoo market.

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