VCare Super Eazzy Hair Colour Shampoo for Women and Men 180ml Only 5 Minute Root Hair Dye Coloring Kit Head Moustache Beard Hands Chest No Parabens Ammonia And Sulfates Black

VCare Super Eazzy Hair Colour Shampoo for Women and Men 180ml Only 5 Minute Root Hair Dye Coloring Kit Head Moustache Beard Hands Chest No Parabens Ammonia And Sulfates Black

Key Features: - Easy to use hair colour shampoo that only takes 5 minutes to apply - No ammonia, parabens, or sulfates, making it gentle on the scalp and hair - Can be used on head, moustache, beard, hands, and chest for quick and convenient root touch-ups - Comes in a convenient 180ml bottle that is perfect for on-the-go use - Provides long-lasting colour that covers grey hairs effectively

For whom: - Ideal for both men and women who want a quick and easy solution for covering grey hairs - Suitable for those who are looking for a hair dye option that is free from harsh chemicals - Perfect for busy individuals who don't have time for traditional hair colouring methods

Pros: - Quick and convenient application process - Gentle formula that is suitable for sensitive scalps - Long-lasting colour results - Can be used on various areas of the body for versatile touch-ups Cons: - May not provide as precise or customized results as traditional hair dye methods - Limited shade options compared to traditional hair colouring products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick and easy hair coloring with no parabens, ammonia, or sulfates, meeting current consumer preferences.	Euromonitor
Brand Strength	20	10	VCare established as a trusted brand in hair care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for convenient hair coloring solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, appealing to price-conscious Indian consumers.	Kantar
Competition	10	6	Facing competition from established hair color brands offering similar quick and easy solutions in India.	Nielsen
Use-case Advantage	5	5	Convenient 5-minute coloring kit suitable for both men and women, addressing a common need in the Indian market.	GfK
Final Market Score	100	66/100 (3.30/5)	VCare Super Eazzy Hair Colour Shampoo positioned well in growing Indian market for quick and convenient hair coloring solutions.

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