VCare Hair Colour Shampoo for Men and Women 180ml Deep Brown No Ammonia Long Lasting Hair Color 100 Grey Coverage Easy To Use Hair Colour At Home

VCare Hair Colour Shampoo for Men and Women 180ml Deep Brown No Ammonia Long Lasting Hair Color 100 Grey Coverage Easy To Use Hair Colour At Home

Key Features: - No ammonia formula for gentle hair coloring - Long-lasting color with 100% grey coverage - Easy to use at home, saving time and money - Suitable for both men and women
For Whom: This hair color shampoo is perfect for individuals who want to cover their grey hair and achieve a natural-looking, deep brown shade without harsh chemicals like ammonia. It is suitable for both men and women who want convenient and effective at-home hair coloring.
Pros: - Ammonia-free formula is gentle on the hair and scalp - Provides long-lasting color with full coverage of grey hairs - Easy to use at home, saving time and money on salon visits - Suitable for both men and women
Cons: - Some users may prefer a stronger or lighter shade than deep brown - May require multiple applications for desired color intensity on certain hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	No ammonia, long-lasting color, and easy home application meet market expectations.	Nielsen
Brand Strength	20	18	VCare is a recognized brand in the hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for convenient hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other established hair color brands in India.	IRI
Use-case Advantage	5	5	Solves the need for a quick and effective hair coloring solution at home.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned hair color shampoo in the Indian market with strong brand presence and competitive pricing.

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