TYC Trust Your Choice Ayurvedic DHT Blocking Shampoo Deep Cleansing Itch Free Anti Dandruff Sulphate Free 3 in 1 Organic Shampoo and Conditioner 300 ml

TYC Trust Your Choice Ayurvedic DHT Blocking Shampoo Deep Cleansing Itch Free Anti Dandruff Sulphate Free 3 in 1 Organic Shampoo and Conditioner 300 ml

- This product is an Ayurvedic DHT blocking shampoo that helps deep cleanse the scalp, providing relief from itchiness, dandruff, and other scalp issues. It is sulphate free and serves as a 3 in 1 organic shampoo and conditioner.

- Key Features include its Ayurvedic formulation, DHT blocking properties, deep cleansing ability, anti-dandruff properties, and sulphate-free nature.

- This shampoo is suitable for individuals looking for a natural solution to their scalp issues such as dandruff, itchiness, and hair fall. It is also ideal for those concerned about the effects of harsh chemicals in regular shampoos.

- Pros: Ayurvedic formulation, DHT blocking properties, deep cleanses scalp, anti-dandruff, sulphate-free. Cons: May not lather as much as regular shampoo due to absence of sulphates.

Overall, TYC Trust Your Choice Ayurvedic DHT Blocking Shampoo is a good choice for those seeking a natural and effective solution to their scalp issues.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique 3-in-1 solution with DHT blocking properties	GfK
Brand Strength	20	10	Established brand reputation in the Ayurvedic hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for organic and anti-dandruff shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic shampoos	Nielsen
Competition	10	6	Facing competition from established brands with similar offerings	IRI
Use-case Advantage	5	5	Addresses multiple hair concerns in a single product	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive positioning in the organic anti-dandruff shampoo segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—