Truefitt Hill Hairs Thickening Shampoo For Men Anti Hair loss Sulphate free Shampoo Volumizing Thinning Hair 365 ml

Truefitt Hill Hairs Thickening Shampoo For Men Anti Hair loss Sulphate free Shampoo Volumizing Thinning Hair 365 ml

Truefitt Hill Hair Thickening Shampoo is specially formulated for men to combat hair loss and promote thicker, fuller hair.

Key Features: - Sulphate-free formula gentle on the scalp - Volumizes thinning hair for a fuller appearance - Contains ingredients known to promote hair growth

For whom: This shampoo is ideal for men experiencing hair loss or with thinning hair looking to add volume and thickness to their hair.

Pros: - Effective in reducing hair loss and promoting hair growth - Leaves hair feeling and looking thicker and fuller - Gentle formula suitable for daily use

Cons: - Some users may find the price point to be on the higher side - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free formula and hair thickening properties align with current market trends.	Euromonitor
Brand Strength	20	18	Truefitt & Hill is a well-established brand known for quality grooming products.	Brandwatch
Category Momentum	20	15	Growing demand for premium men's hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair loss shampoos in India.	AC Nielsen
Competition	10	8	Facing competition from other established anti-hair loss shampoo brands in the Indian market.	Kantar
Use-case Advantage	5	5	Addresses the specific need for volumizing thinning hair in men.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Truefitt & Hill's shampoo well in the growing Indian men's hair care market.

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