Tresemme Keratin Smooth Shampoo With Keratin And Argan Oil For Smoother And Shinier Hair 580 ml

Tresemme Keratin Smooth Shampoo With Keratin And Argan Oil For Smoother And Shinier Hair 580 ml

- Tresemme Keratin Smooth Shampoo is a professional-quality shampoo that is infused with keratin and argan oil to help achieve smoother and shinier hair.

- Key Features: - Contains keratin and argan oil for smooth and shiny hair - Helps to control frizz and flyaways - Gentle enough for daily use - Professional-quality formula

- For whom: - Ideal for those with frizzy or dull hair - Suitable for all hair types - Perfect for anyone looking to achieve smooth and shiny hair

- Pros: - Leaves hair feeling soft and manageable - Helps to improve the overall appearance of hair - Pleasant scent - Affordable price point

- Cons: - May not be suitable for those with very sensitive scalps - Some users may find the formula to be too heavy for their hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and Argan oil are popular ingredients for hair care in India.	Euromonitor
Brand Strength	20	18	Tresemme is a well-established brand with strong brand loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium shampoos in India.	AC Nielsen
Competition	10	5	Facing strong competition from other premium hair care brands in India.	Kantar
Use-case Advantage	5	3	Addresses the need for smoother and shinier hair in Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Tresemme Keratin Smooth Shampoo is well-positioned in the Indian market due to its brand strength, relevant features, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—