TRESemme Keratin Smooth Shampoo 180ml With Keratin Protein and Argan Oil Salon Like Smooth Hair Up To 72H Frizz Control

TRESemme Keratin Smooth Shampoo 180ml With Keratin Protein and Argan Oil Salon Like Smooth Hair Up To 72H Frizz Control

About Product: TRESemme Keratin Smooth Shampoo is specially formulated with keratin protein and argan oil to give you salon-like smooth hair. It helps control frizz and leaves your hair looking sleek and shiny. Key Features: This shampoo is infused with keratin protein and argan oil, which are known for their nourishing and smoothing properties. The formula helps to repair and strengthen your hair, while also providing long-lasting frizz control for up to 72 hours. For whom: This shampoo is suitable for all hair types, but it is especially beneficial for those with frizzy or unruly hair. If you struggle to keep your hair smooth and manageable, TRESemme Keratin Smooth Shampoo could be the perfect solution for you. Pros: 1. Leaves hair feeling soft and silky 2. Controls frizz for up to 72 hours 3. Nourishes and strengthens hair 4. Provides salon-like results at home 5. Affordable price point Cons: 1. Some users may find the scent too strong 2. May not be suitable for those with very oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and Argan Oil are popular ingredients in Indian market for smooth and frizz-free hair.	Euromonitor
Brand Strength	20	18	TRESemme is a well-established brand known for quality hair care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	IRI
Competition	10	8	Facing competition from other established brands offering similar keratin-based hair care solutions in India.	Nielsen
Use-case Advantage	5	5	Long-lasting frizz control for up to 72 hours appeals to Indian consumers seeking manageable hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective ingredients and competitive pricing, facing stiff competition in growing Indian hair care market.

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