TRESemme HYALURONIC Moisture Boost Shampoo with Hyaluronic Acid Sulphate Free Paraben Free for Dry Hair 370 ml

TRESemme HYALURONIC Moisture Boost Shampoo with Hyaluronic Acid Sulphate Free Paraben Free for Dry Hair 370 ml

Key Features: - Formulated with hyaluronic acid to hydrate and moisturize dry hair - Sulphate-free and paraben-free formula - Helps to improve hair's moisture retention and elasticity - Leaves hair feeling soft, smooth, and nourished - Suitable for daily use

For whom: Ideal for those with dry or thirsty hair in need of extra hydration and moisture.

Pros: - Deeply hydrates and nourishes dry hair - Helps improve hair's overall health and appearance - Free from harsh chemicals - Leaves hair feeling soft and manageable

Cons: - May not be suitable for all hair types - Some users may not like the fragrance of the product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hyaluronic acid and sulfate-free formula align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	TRESemme is a well-established brand known for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Kantar
Competition	10	0	Intense competition in the shampoo market with multiple brands offering similar products.	Nielsen
Use-case Advantage	5	3	Specifically formulated for dry hair, addressing a common consumer need.	GfK
Final Market Score	100	66/100 (3.30/5)	TRESemme HYALURONIC Moisture Boost Shampoo is well-positioned in the Indian market for dry hair care.

Factor	Rating (out of 5)	Notes
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