TheCurlCo Cleansing Hydrating Shampoo with Sunflower Argan Oil Cleanses Scalp Gently No sulphates silicones parabens mineral oil Great for curly wavy dry frizzy damaged hair 200gm

TheCurlCo Cleansing Hydrating Shampoo with Sunflower Argan Oil Cleanses Scalp Gently No sulphates silicones parabens mineral oil Great for curly wavy dry frizzy damaged hair 200gm

Key Features: - Cleanses scalp gently without stripping natural oils - Formulated without sulphates, silicones, parabens, or mineral oil - Infused with sunflower and argan oil to hydrate and nourish hair - Ideal for curly, wavy, dry, frizzy, or damaged hair - Comes in a convenient 200gm size

For whom: TheCurlCo Cleansing Hydrating Shampoo is perfect for individuals with curly, wavy, dry, frizzy, or damaged hair looking for a gentle yet effective cleansing option. It is also suitable for those looking to avoid harsh chemicals like sulphates and parabens in their hair care routine.

Pros: - Gently cleanses scalp without stripping natural oils - Leaves hair feeling hydrated and nourished - Free from sulphates, silicones, parabens, and mineral oil - Great for curly, wavy, dry, frizzy, or damaged hair types

Cons: - Some users with extremely oily hair may find it too hydrating for their needs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key concerns of curly, wavy, and damaged hair types in India.	Nielsen
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural ingredient shampoos.	Kantar
Competition	10	8	Facing moderate competition from other natural ingredient premium shampoos in India.	IRI
Use-case Advantage	5	5	Specifically formulated for curly, wavy, and damaged hair needs in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo for Indian market catering to specific hair needs.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—