The Body Shop Ginger Anti Dandruff Shampoo Clears Flakes Calms Scalp With Ginger Birch Bark Extract For Healthy Hair Growth For Dry Flaky Scalps 250ml

The Body Shop Ginger Anti Dandruff Shampoo Clears Flakes Calms Scalp With Ginger Birch Bark Extract For Healthy Hair Growth For Dry Flaky Scalps 250ml

Key Features: - Contains ginger and birch bark extract to help clear flakes and calm the scalp - Promotes healthy hair growth - Specifically formulated for dry, flaky scalps - Comes in a convenient 250ml size

For whom: This shampoo is ideal for those dealing with dry, flaky scalps and looking for a natural solution to combat dandruff. It is suitable for all hair types and can help promote healthy hair growth.

Pros: - Natural ingredients such as ginger and birch bark extract - Helps clear flakes and calm the scalp - Promotes healthy hair growth - Suitable for all hair types - Convenient size for easy use

Cons: - Some individuals may not like the scent of ginger - May not be as effective for severe cases of dandruff

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of ginger and birch bark extract aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	The Body Shop is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the anti-dandruff shampoo segment may impact market share.	GfK
Use-case Advantage	5	3	Addresses dry flaky scalps effectively, meeting a common consumer need.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit, but price positioning and competition pose challenges.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—