The Body Shop Banana Truly Nourishing Shampoo Repairs Smooths Frizz Prone Hair Enriched with Organic Banana Puree Vegetarian For Nourished Soft Locks For Men Women 250ml

The Body Shop Banana Truly Nourishing Shampoo Repairs Smooths Frizz Prone Hair Enriched with Organic Banana Puree Vegetarian For Nourished Soft Locks For Men Women 250ml

This shampoo from The Body Shop is specially formulated to repair and smooth frizz-prone hair. Enriched with organic banana puree, it provides deep nourishment to leave your hair feeling soft and healthy. Suitable for both men and women, this vegetarian shampoo comes in a 250ml bottle.

Key features of this shampoo include its ability to repair and nourish hair, as well as its smoothing effect on frizz-prone locks. The use of organic banana puree adds a natural touch to the formula, providing essential nutrients for healthy hair.

This shampoo is ideal for anyone looking to nourish and strengthen their hair, particularly those with frizz-prone locks. Its repairing properties make it suitable for all hair types, helping to improve the overall health and appearance of your hair.

Pros: Nourishing formula, repairs and smooths hair, suitable for all hair types, enriched with organic banana puree
Cons: Some may find the banana scent too strong, may not be suitable for those with allergies to bananas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Organic ingredients and frizz-smoothing properties align with current market trends.	Euromonitor
Brand Strength	20	18	The Body Shop is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Retail Gazette
Competition	10	8	Facing competition from other premium shampoo brands offering similar benefits.	Business Standard
Use-case Advantage	5	5	Addresses the specific need for nourishing and softening frizz-prone hair.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this shampoo well in the growing premium segment in India.

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