Sunsilk Radiant Black Shine Shampoo 1000 ml Infused with 3 VITA GLOSS COMPLEX Gives Glass Shine Hair

Sunsilk Radiant Black Shine Shampoo 1000 ml Infused with 3 VITA GLOSS COMPLEX Gives Glass Shine Hair

Key Features: - Formulated with 3 VITA GLOSS COMPLEX to give hair a glass-like shine - Comes in a generous 1000 ml bottle for long-lasting use - Helps maintain hair color and prevent dullness - Suitable for all hair types

For whom: - Ideal for individuals looking to enhance the shine of their black hair - Suitable for those with colored hair seeking to maintain vibrancy - Perfect for all hair types, including straight, curly, and wavy

Pros: - Infused with vitamin-rich ingredients for added hair nourishment - Leaves hair feeling soft and manageable - Helps restore shine and luster to dull hair - Comes in a large bottle for value for money

Cons: - May not be suitable for those with extremely oily hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 3 VITA GLOSS COMPLEX and glass shine claim align with current market trends.	Euromonitor
Brand Strength	20	18	Sunsilk is a well-established brand in India with strong consumer trust.	Brandwatch
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Retail360
Competition	10	8	Facing strong competition from other premium shampoo brands in the market.	Kantar
Use-case Advantage	5	5	Addresses the need for glossy and shiny hair, a key preference in India.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Sunsilk Radiant Black Shine well in the premium shampoo segment in India.

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