Sunsilk Onion Jojoba Oil Hairfall Resist Oil Blends Shampoo with No Added Parabens 370 ml

Sunsilk Onion Jojoba Oil Hairfall Resist Oil Blends Shampoo with No Added Parabens 370 ml

- Sunsilk Onion Jojoba Oil Hairfall Resist Oil Blends Shampoo is a specially formulated shampoo that helps in reducing hair fall and promoting hair growth. Infused with the goodness of onion and jojoba oil, this shampoo strengthens the hair from root to tip.

- Key Features: 1. Contains onion and jojoba oil for nourishment 2. Helps in reducing hair fall 3. Promotes hair growth 4. Strengthens hair from root to tip 5. No added parabens

- For whom: This shampoo is suitable for anyone experiencing hair fall and looking to improve the overall health and strength of their hair.

- Pros: 1. Nourishing ingredients like onion and jojoba oil 2. Effective in reducing hair fall 3. Promotes hair growth 4. Strengthens hair 5. No added parabens

- Cons: 1. May not be suitable for all hair types 2. Scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Onion and Jojoba Oil blend addresses key consumer concern of hairfall.	Euromonitor
Brand Strength	20	18	Sunsilk is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Shampoos with natural ingredients gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other brands offering similar natural ingredient shampoos.	Kantar
Use-case Advantage	5	5	Addresses specific hairfall issue with natural ingredients.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing market competition.

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