Streax Professional Canvoline Shampoo Sulphate Free Shampoo for Women Keratin Shampoo For Straightened hair Post care With Kera Change Complex Sulphate Paraben Free Shampoo 300 ml

Streax Professional Canvoline Shampoo Sulphate Free Shampoo for Women Keratin Shampoo For Straightened hair Post care With Kera Change Complex Sulphate Paraben Free Shampoo 300 ml

Streax Professional Canvoline Shampoo is a sulphate-free shampoo specially designed for women with straightened hair. It contains Keratin and Kera Change Complex to provide post-care for straightened hair, leaving it smooth and hydrated. With its gentle formula, it helps maintain the straightened look without causing any damage.

Key Features: - Sulphate-free formula - Contains Keratin and Kera Change Complex - Provides post-care for straightened hair - Leaves hair smooth and hydrated

For whom: This shampoo is ideal for women who have undergone straightening treatments and want to maintain their straightened hair. It is suitable for all hair types and is safe for regular use.

Pros: - Sulfate and paraben-free - Helps maintain straightened hair - Leaves hair smooth and hydrated - Suitable for all hair types

Cons: - May not lather as much as sulfate-containing shampoos - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for straightened hair post-care with keratin complex.	GfK
Brand Strength	20	10	Established brand in professional hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for its segment.	Nielsen
Competition	10	6	Facing competition from other sulphate-free premium shampoos.	IRI
Use-case Advantage	5	5	Addresses specific needs of women with straightened hair.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned sulphate-free shampoo for post-straightening care.

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