Sri Sri Tattva Protein Shampoo Shampoo for Dry and Frizzy Hair Healthy Scalp Shampoo For Men Women 200 ml Pack of 3

Sri Sri Tattva Protein Shampoo Shampoo for Dry and Frizzy Hair Healthy Scalp Shampoo For Men Women 200 ml Pack of 3

Sri Sri Tattva Protein Shampoo is a specially formulated shampoo for dry and frizzy hair. Enriched with natural proteins, it helps nourish and strengthen hair while leaving it soft and smooth.

Key Features: - Contains natural proteins - Helps nourish and strengthen hair - Suitable for dry and frizzy hair - Leaves hair soft and smooth - Comes in a pack of 3, each bottle containing 200 ml

For whom: This shampoo is suitable for both men and women with dry and frizzy hair looking for a natural solution to improve the health of their scalp and hair.

Pros: - Nourishes and strengthens hair - Leaves hair soft and smooth - Contains natural ingredients

Cons: - May not be suitable for all hair types - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for dry and frizzy hair needs in India.	Vogue India
Brand Strength	20	18	Strong brand reputation and trust in the Ayurvedic segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3 in the mid-range segment.	Retail Today
Competition	10	0	Intense competition in the Indian shampoo market with many established players.	Business Standard
Use-case Advantage	5	3	Addresses the specific needs of both men and women with dry hair.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Sri Sri Tattva Protein Shampoo offers a well-rounded solution for dry and frizzy hair in the mid-range segment.

Factor	Rating (out of 5)	Notes
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