Soapy Twist Sulfate Free Pearly Shampoo Base 750g

Soapy Twist Sulfate Free Pearly Shampoo Base 750g

About Product:

The Soapy Twist Sulfate Free Pearly Shampoo Base is a gentle and nourishing shampoo base that is free from sulfates, making it ideal for those with sensitive skin or hair. It cleanses the hair without stripping it of its natural oils, leaving it soft and healthy-looking.

Key Features:

- Sulfate-free formula
- Nourishing and gentle on the hair
- Leaves hair soft and healthy-looking

For whom:

This shampoo base is suitable for anyone looking for a gentle and effective shampoo that is free from harsh sulfates. It is especially beneficial for those with sensitive skin or scalp.

Pros:

- Cleanses without stripping the hair
- Leaves hair soft and healthy
- Suitable for sensitive skin and scalp

Cons:

- May not lather as much as traditional shampoos
- Some users may prefer a stronger cleansing formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers sulfate-free formula with pearly texture, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the shampoo segment.	Brand Equity
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free shampoo options in the market.	AC Nielsen
Competition	10	10	Facing moderate competition from other sulfate-free shampoo brands in the market.	Kantar
Use-case Advantage	5	3	Suitable for daily use and various hair types, enhancing its versatility.	Retail360
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free shampoo base with strong brand and feature fit.

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