SILKIVE Keratin Daily Care Shampoo 250 ml For damaged treated dry and frizzy hair

SILKIVE Keratin Daily Care Shampoo 250 ml For damaged treated dry and frizzy hair

SILKIVE Keratin Daily Care Shampoo is specially formulated for damaged, treated, dry, and frizzy hair. Enriched with keratin, it helps to strengthen and nourish hair from root to tip, leaving it smooth, shiny, and manageable.

Key Features:
- Contains keratin to strengthen and repair damaged hair
- Helps to eliminate frizz and add shine
- Hydrates and nourishes dry and treated hair
- Suitable for daily use

For whom:
This shampoo is ideal for individuals with damaged, treated, dry, or frizzy hair who are looking to improve the overall health and appearance of their locks.

Pros:
- Restores strength and vitality to damaged hair
- Leaves hair feeling soft and smooth
- Helps to tame frizz and add shine

Cons:
- May not be suitable for those with oily hair types
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for damaged, treated, dry, and frizzy hair needs.	GfK
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products.	Euromonitor
Competition	10	8	Facing competition from established and emerging brands in the segment.	Nielsen
Use-case Advantage	5	5	Addresses specific hair concerns effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo for damaged hair in a competitive market.

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