Seren Extra Mild Shampoo 100ml

Seren Extra Mild Shampoo 100ml

Seren Extra Mild Shampoo is a gentle and effective hair cleanser suitable for all hair types. It is formulated with mild ingredients to cleanse the hair without stripping it of its natural oils, making it ideal for daily use.

Key Features: - Gentle formula - Suitable for all hair types - Cleanses without stripping natural oils - Ideal for daily use

For whom: Seren Extra Mild Shampoo is perfect for anyone looking for a gentle yet effective shampoo that will leave their hair clean, soft, and healthy. It is suitable for all hair types, including sensitive scalp.

Pros: - Gentle on the hair and scalp - Cleanses effectively without drying out the hair - Suitable for daily use

Cons: - May not lather as much as other shampoos - Some users may find the scent too mild

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers gentle cleansing suitable for daily use.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Nielsen
Category Momentum	20	15	Growing demand for mild shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Kantar
Competition	10	6	Facing strong competition from other mild shampoo brands.	IRI
Use-case Advantage	5	5	Convenient travel-friendly packaging.	GfK
Final Market Score	100	66/100 (3.30/5)	Seren Extra Mild Shampoo 100ml offers a balanced mix of features and pricing in the Indian shampoo market.

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