Selsun Blue Medicated Moisturizing Dandruff Shampoo 325ml

Selsun Blue Medicated Moisturizing Dandruff Shampoo 325ml

Selsun Blue Medicated Moisturizing Dandruff Shampoo is a specially formulated shampoo designed to effectively treat dandruff while also moisturizing the scalp. This shampoo contains selenium sulfide as the active ingredient, which helps to control dandruff and prevent its recurrence.

Key Features: - Medicated formula for treating dandruff - Moisturizes and soothes the scalp - Helps to control itching and flaking - Can be used on colored or permed hair

For whom: This shampoo is ideal for individuals who suffer from dandruff and are looking for a medicated treatment that also provides moisturizing benefits. It can be used by both men and women with all hair types.

Pros: - Effectively treats dandruff - Moisturizes the scalp - Soothes itching and flaking - Can be used on colored or permed hair

Cons: - May not be suitable for those with sensitive skin - Some users may find the scent to be strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers medicated and moisturizing features, meeting consumer needs.	AC Nielsen
Brand Strength	20	18	Well-established brand with good reputation in India.	Brand Equity
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	8	Facing moderate competition from other dandruff shampoos in India.	Euromonitor
Use-case Advantage	5	5	Addresses dandruff and moisturizing needs effectively.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian dandruff shampoo market.

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