Schwarzkopf Professional Spa Essence Nourishing Shampoo for Men Women Deep Hydration Nourishment for Hair Gentle Formula for Softness Shine 1000 ML

Schwarzkopf Professional Spa Essence Nourishing Shampoo for Men Women Deep Hydration Nourishment for Hair Gentle Formula for Softness Shine 1000 ML

The Schwarzkopf Professional Spa Essence Nourishing Shampoo is a luxurious hair care product designed to provide deep hydration and nourishment to both men and women. This gentle formula helps to soften and add shine to your hair, leaving it looking healthy and rejuvenated.

Key Features: - Contains nourishing ingredients that help to hydrate and moisturize the hair - Gentle formula suitable for daily use - Leaves hair feeling soft and looking shiny - Comes in a large 1000 ML bottle for long-lasting use

For whom: This nourishing shampoo is perfect for anyone looking to improve the overall health and appearance of their hair. Whether you have dry, damaged, or just dull hair, this product can help to revitalize and rejuvenate your locks.

Pros: - Deeply hydrates and nourishes the hair - Gentle formula suitable for all hair types - Leaves hair feeling soft and looking shiny - Comes in a large bottle for long-lasting use

Cons: - Some users may find the fragrance too strong - May be a bit pricey compared to other shampoos on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Deep hydration and nourishment align with current consumer preferences	Nielsen
Brand Strength	20	18	Schwarzkopf is a well-established and trusted brand in India	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for its size and benefits	GfK
Competition	10	10	Facing strong competition from other premium shampoo brands in India	IRI
Use-case Advantage	5	3	Suitable for both men and women, catering to a wide audience	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this shampoo well in the growing premium hair care segment in India

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