Schwarzkopf Professional Bonacure Color Freeze Shampoo pH 4 5 For Color Treated Hair Suitable for Men Women 1000ml

Schwarzkopf Professional Bonacure Color Freeze Shampoo pH 4 5 For Color Treated Hair Suitable for Men Women 1000ml

- About Product

Schwarzkopf Professional Bonacure Color Freeze Shampoo is specifically designed for color-treated hair. With a pH of 4.5, this shampoo helps to lock in color pigments and prevent fading, ensuring your hair color stays vibrant for longer.

- Key Features

This shampoo is gentle on the hair and scalp, making it suitable for both men and women. It helps to cleanse the hair without stripping away essential oils, leaving it feeling soft, smooth, and healthy.

- For whom

This shampoo is ideal for anyone with color-treated hair who wants to maintain the vibrancy of their hair color. Whether you have highlights, balayage, or a full-color treatment, this shampoo will help to keep your hair looking fresh and vibrant.

- Pros & Cons

Pros: Helps to lock in color pigments, pH balanced for color-treated hair, gentle on the hair and scalp
Cons: Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH 4.5 formulation ideal for color-treated hair, appealing to target market.	BeautyInsider
Brand Strength	20	18	Schwarzkopf is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium product, may limit mass market appeal.	Euromonitor
Competition	10	8	Facing competition from other premium hair care brands in India.	Kantar
Use-case Advantage	5	5	Tailored for both men and women, widening potential customer base.	RetailWeek
Final Market Score	100	76/100 (3.80/5)	Schwarzkopf Professional Bonacure Color Freeze Shampoo pH 4.5 positioned well in premium hair care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—