Rustic Art Rose Geranium Shampoo with Niacinamide Vitamin E Dry to Normal Hair Types Sulphate Paraben free Biodegradable Organic 210 g

Rustic Art Rose Geranium Shampoo with Niacinamide Vitamin E Dry to Normal Hair Types Sulphate Paraben free Biodegradable Organic 210 g

About Product: Rustic Art Rose Geranium Shampoo is a natural and organic hair care product suitable for dry to normal hair types. It is formulated with nourishing ingredients like niacinamide and Vitamin E, making it a gentle yet effective option for keeping your hair healthy and hydrated.

Key Features: This shampoo is free from harmful chemicals like sulphates and parabens, making it safer for both your hair and the environment. It is also biodegradable, so you can feel good about using a product that is eco-friendly.

For whom: This shampoo is ideal for those with dry to normal hair types who are looking for a natural and organic hair care option. Whether you have sensitive scalp or just want to avoid harsh chemicals, this product is suitable for a wide range of users.

Pros: - Natural and organic ingredients - Nourishing formula with niacinamide and Vitamin E - Free from sulphates and parabens - Biodegradable and eco-friendly - Suitable for dry to normal hair types

Cons: - May not be suitable for those with oily hair types as it is formulated for dry to normal hair - Slightly higher price point compared to conventional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in beneficial ingredients suitable for dry to normal hair types	Vogue, Elle
Brand Strength	20	15	Established brand reputation for quality and eco-friendly products	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for natural and organic hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar organic shampoo brands in India	Retail360, The Economic Times
Competition	10	6	Facing competition from other established organic shampoo brands in the market	Cosmopolitan, Verve
Use-case Advantage	5	5	Addresses specific hair care needs effectively with natural ingredients	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned organic shampoo catering to the growing demand for natural hair care products in India.

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