Rustic Art Aloe Clary Sage Natural Shampoo Gentle Daily Cleansing Moisturizing Scalp Health Sulphate Paraben Free All Hair Types Men Women 210g

Rustic Art Aloe Clary Sage Natural Shampoo Gentle Daily Cleansing Moisturizing Scalp Health Sulphate Paraben Free All Hair Types Men Women 210g

This Rustic Art Aloe Clary Sage Natural Shampoo is a gentle daily cleansing option that helps to moisturize the scalp and promote overall scalp health. It is free from sulphates and parabens, making it a safer choice for your hair.

Key Features: - Contains aloe and clary sage for nourishing and soothing benefits - Suitable for all hair types, including sensitive scalps - Can be used by both men and women - Comes in a convenient 210g size

This shampoo is perfect for those looking for a natural, gentle option to cleanse their hair and scalp without any harsh chemicals. It is especially great for those with sensitive scalps or who prefer to use more natural products.

Pros: - Gentle and moisturizing - Free from sulphates and parabens - Suitable for all hair types - Natural ingredients Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe, Clary Sage, Sulphate, Paraben free suitable for diverse hair types and scalp health needs.	Euromonitor
Brand Strength	20	18	Rustic Art is a well-known brand for natural and organic products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoo products in the market.	Retail360
Competition	10	8	Facing competition from other established natural shampoo brands in India.	Nielsen
Use-case Advantage	5	5	Addresses the need for gentle daily cleansing and moisturizing for both men and women.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong contender in the natural shampoo segment with good brand reputation and competitive pricing.

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