Redken Extreme Shampoo Infused With Protein Anti Breakage Treatment 300 ml Professional pH Balancing Shampoo To Repair Weak Dry Damaged Brittle Hair For Men Women

Redken Extreme Shampoo Infused With Protein Anti Breakage Treatment 300 ml Professional pH Balancing Shampoo To Repair Weak Dry Damaged Brittle Hair For Men Women

Product Description: Redken Extreme Shampoo is a professional pH-balancing shampoo that is infused with protein to help repair weak, dry, and damaged hair. This anti-breakage treatment is ideal for both men and women looking to strengthen their hair and improve its overall health.

Key Features: This shampoo is formulated with Redken's exclusive RCT Protein Complex, which helps to reinforce and strengthen hair from the inside out. It also helps to protect hair from future damage and breakage, leaving it looking and feeling healthier and more resilient.

For Whom: This product is suitable for individuals with weak, dry, damaged, or brittle hair who are looking to improve its strength and overall health. It is safe for use on all hair types, including color-treated hair.

Pros: Redken Extreme Shampoo is highly effective at repairing and strengthening hair, leaving it looking and feeling healthier and more resilient. It has a pleasant scent and lathers well, making it easy to use in the shower.

Cons: Some users may find this shampoo to be a bit pricey compared to other options on the market. Additionally, some individuals may find that it is not as moisturizing as they would like, especially for those with very dry or damaged hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Protein-infused anti-breakage treatment aligns with current market trends for hair repair solutions	Euromonitor
Brand Strength	20	18	Redken is a well-established brand known for quality hair care products	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional hair repair shampoos in India	IRI
Competition	10	8	Facing competition from other established hair care brands offering similar repair solutions	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and relevant features, facing moderate competition in the Indian hair care market

Factor	Rating (out of 5)	Notes
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